Before building anything, check whether a tool already does the job.
When to buy
- The process is standard across your industry
- You can adapt your process without losing an advantage
- The tool integrates with what you already use
When to build
- Your process is a genuine advantage
- You are paying for several tools stitched together with spreadsheets
- You need control over data, security or user experience
A middle path
Many businesses buy a core platform and build small tools and integrations around it.
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